This week’s news Digression I read a well articulated take-down of the TED ‘thought leader’ style of content creation and marketing. TED isn’t the only culprit; the writing platform Medium is full of self-help and startup hustle. Substack (which hosts this newsletter) is in the same genre - instead of curating famous thought leaders, it encourages writers to identity a niche and become a leaderino in that niche. If instead of writing philosophically about the interverse, I covered emerging metaverse companies and their business models, I could optimize for that niche audience, tack a subscription on to this newsletter and make💰. Curation platforms - TED, Medium, Substack - work best when the creator occupies a niche and the platform straddles the spectrum. It’s a natural outcome of the knowledge economy.
M19: Reality Media, Part III
M19: Reality Media, Part III
M19: Reality Media, Part III
This week’s news Digression I read a well articulated take-down of the TED ‘thought leader’ style of content creation and marketing. TED isn’t the only culprit; the writing platform Medium is full of self-help and startup hustle. Substack (which hosts this newsletter) is in the same genre - instead of curating famous thought leaders, it encourages writers to identity a niche and become a leaderino in that niche. If instead of writing philosophically about the interverse, I covered emerging metaverse companies and their business models, I could optimize for that niche audience, tack a subscription on to this newsletter and make💰. Curation platforms - TED, Medium, Substack - work best when the creator occupies a niche and the platform straddles the spectrum. It’s a natural outcome of the knowledge economy.